João discovered his passion and curiosity for words, early on in his life, having dedicated some time of his childhood reading the Luso-Brazilian Encyclopedia. He was a semi-professional volleyball athlete for 15 years.
He graduated in Applied Psychology and, since then, develops his private practice as a licensed psychologist. He always kept close to psychoanalysis, having been a candidate of the Portuguese Psychoanalytical Society.
He lived and learned in the people department at SONAE for a year and a half. Afterward, he moved to focus on creating learning experiences at Escola Europeia de Coaching as Pedagogical Director and, later, Managing Partner.
He’s an experienced facilitator and coach, leading him to work deep in the corporate world but also in the academic sector, having been invited to participate both in national and international projects with Ph.D. candidates and supervisors, and university teachers.
Nowadays he's a partner and the Co-CEO of Way Beyond, a learning experience design studio, with strategy and innovation as his areas of responsibility.
An avid reader and amateur essay and chronicle writer, he sees conversation as the basis and the result of all our work as human beings.