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TWO DAYS - PROGRAM

Conscious
by Design

Crossing Branding &
Organizational Culture

3 - 4 April 2025

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A transdisciplinary commitment.
A reflective and transformative experience.

Join us for this immersive 2-day program and delve into the intersections of Branding and Organizational Culture in shaping conscious organizations for long-lasting impact.

A journey tailored for those who drive Brands and Cultures, committed to the collective transformation that aligns the business desires, the peoples needs and the planet demands. An exploration through the paths and roles of these two critical disciplines in understanding current and future realities, aligning visions with actions, and embracing co-creation, inclusivity, and empathy to craft meaningful change.

Main take-aways:

  • Adopt a Systemic Perspective to Branding and Organizational Culture

  • Collaborate Across Disciplines engaging in rich exchanges with experts from both fields

  • Unleash Radical Imagination to tap into bold visions towards an impactful future

  • Lay the foundations for Authentic Narratives that resonate both within and outside your organization

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Join us, and start consciously encouraging positive transformation in your organization.

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What to expect
from this program

Learn more about the “Shaping Conscious Organizations” proprietary model, and move beyond the post-purpose era to lead your organization into an era of consciousness.

Dive into the dynamics of a fictional company, drawing parallels to your own organization, uncovering insights, and discovering new approaches to elevate your practices and strategies.

Collaborate smoothly through facilitated discussions and peer-learning activities to gain fresh perspectives and innovative ideas from diverse backgrounds and organizations.

Immerse yourself in deep engagement, real-time feedback, and the cultivation of meaningful relationships (with both human and more-than-human beings) within a thoughtfully curated setting at With Company’s headquarters.

Day 1

Inner and Outer Systems & Ecosystem Mapping

Get an introduction to systems thinking to learn how to map and taking into account non-traditional actors into the organizational ecosystem, going beyond consumers or leaders, and taking not only society, but also the planet into consideration.

Realize the importance of collective participation and transdisciplinarity in shaping an organization’s belief system, role-playing with Branding and Culture departments to assess consistency and coherence across internal and external spheres.

Main Outcomes:

  • Learn systems thinking and integrate society and the planet into your organizational model;

  • Assess coherence and consistency across internal and external branding and culture through diverse exercises.

Day 2

Belief Systems & Organizational Shaping

Explore disruptive, forward-thinking strategies through radical imagination, pushing past current trends, and encouraging provocative and innovative approaches. Brainstorm and prototype new organizational models that emphasize harmony between branding and culture, envisioning a future where they collectively shape organizations.

Move beyond standard notions of EVP and employer branding, flourishing an organization that knows its unique value, and tells a consistent story regardless to the listener.

Leverage AI tools to ensure organizational coherence by assessing whether the intended culture and branding guidelines are accurately reflected in the final outputs.

Main Outcomes:

  • Develop disruptive strategies and prototype future-ready organizational models based on belief systems;

  • Leverage AI to ensure alignment between culture and branding for consistent storytelling.

  • Up to 24 participants

  • 2 intensive days: 3 - 4 April 2025

  • Pairing people from Branding and Organizational Culture departments

  • Coffee-breaks and lunch as an integrated experience

  • People from different companies and backgrounds;

  • Talks, group exercises, discussions, rituals, materials and contents.

Shaping a conscious organization

As the future unfolds, organizations seem to be less busy with “going bigger”, and more with “going better”. The rise of a new paradigm urges businesses to go beyond profit, growth, or consumer-centricity, and take not only the people, but also the planet into consideration. As expectations for transparency are on the rise, we need to establish a method to increase awareness and responsiveness, helping organizations better understand the systems they operate in and the complex emotions, beliefs, and behaviors that shape their actions and interactions.

Facilitators

To learn more about our approach and methodology in each branding, rebranding or cultural transformation project, as well as help you navigate the different challenges we’ve prepared for you during this course, you’ll have the experience and group facilitation of our Branding and Organizational Culture unit co-leads, Leonor and Rita.

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Leonor Babo

Culture Designer at With Company

With a degree in Communication Design at Porto Fine Arts Faculty and a specialization in Branding and Corporate Identity at Barcelona's Elisava. Leonor began her professional career at Interbrand Madrid and co-founded in 2015 the Portuguese urban farming start-up Noocity, creating and managing its brand for seven years. 

With both strategic/conceptual and operational/hands-on experience (including getting her nails stuffed with soil!), Leonor is deeply committed to balancing informed creativity, a sharp eye for design, storytelling, and a profound sense of ecological awareness.

Currently co-leading With Company’s Branding and Organizational Culture Unit, she has honed her skills by taking part in the 1st Cohort of the Sustainability as the World Needs Foundational Training Series and joining the short course Changing the Frame at Schumacher College in the UK.

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Rita Pureza

Culture Designer at With Company

After earning her degree in Psychology and completing a PhD in Experimental Psychology and Cognitive Sciences, Rita knew it was time to take her passion beyond the lab and into the real world.

In 2013, she joined Thinking Big, a training company specializing in Positive Psychology, where she immersed herself in research. By 2015, she took on a new challenge as HR manager at Inditex Portugal, leading over 20 teams nationwide for nearly four years. 

Since 2019, Rita has been with With Company, focusing on culture transformation programs. As the co-lead of the Branding and Organizational Culture unit, she now shapes the strategy and methodologies that redefine company cultures. Driven by the belief that everyone deserves to work in an environment that fosters ecological awareness, systemic impact, and a deep sense of communal belonging, Rita is dedicated to creating workplaces where these principles are at the core.

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Daniela Valdez

Creative Strategist at With Company

With more than 20 years of experience as a Strategist & copywriter with a focus on purpose branding and positive impact. Daniela is obsessed with research, facts, and too many seemingly unrelated things.

Graduated in Marketing and Advertising Design from Escola Superior de Comunicação Social in Lisbon and never stopped learning since Daniela has taken various courses and workshops in fields that she is passionate about: Cultural Communication; Human-Centered Design; and Social Enterprises. She is also part of the TrendWatching and Business of Purpose communities.

As a realistic utopian (hello, Rutger Bregman), she believes that purposeful businesses are the future and that the most relevant brands out there are already embracing that direction.

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Rui Quinta

Managing Partner & Executive Creative Director of With Company

Rui Quinta began his journey with a degree in Communication Design from IADE. From an early stage, Rui recognized the power of combining creativity with strategic thinking to solve complex challenges and improve organizational futures.

In the formative years of his career, Rui co-founded ventures like Peixaria Centenária, a pioneering fish shop, and Toyno, a space experience design studio. His diverse roles have spanned creative direction, brand development and strategic partnerships.

Currently, as Co-Founder and Executive Creative Director at With Company, Rui leads initiatives focusing on human-centered design, systemic innovation, and transformative solutions to help growing conscious organizations for lasting impact. He is also deeply involved in academic roles, lecturing at institutions such as ISEG, Porto Business School, and the Faculty of Fine Arts in Lisbon.

Rui’s passion for fostering creative solutions through design, combined with his experience in strategic consulting, positions him as a leading figure and an inspiration for organizations and future generations.

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Henrique Nascimento

CO-FOUNDER OF Transformative Times and design lead at With Company

Henrique Nascimento began his career with a passion for systemic design and future studies, quickly establishing himself as a thought leader in driving ambitious innovation. After earning his MA Cum Laude from Design Academy Eindhoven, Henrique’s early work focused on evolving design thinking to integrate human and machine intelligence.

As co-founder of Transformative Times and Design Lead at With Company, Henrique has led pioneering initiatives for global brands like BMW, Siemens, and the United Nations Development Program. His career has taken him across Amsterdam, Berlin, and Lisbon, where he has shaped innovation projects that push the boundaries of sustainability and technology.

Today, as a systemic designer, lecturer and innovation expert, Henrique shares his expertise in systemic and transformative design at institutions like Porto Business School and ESAD. Henrique’s dedication to reshaping systems for the better drives his work in helping organizations and individuals build more future-proof solutions.

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Ana Oliveira

Design Strategist and Project Lead at With Company

Ana Oliveira began her studies with a degree in Design from Aveiro University and furthered her expertise with a Master’s at Köln International School of Design. Her passion for environmental sustainability was ignited at Glasgow School of Art’s Winter School, where she delved into speculative prototyping to address future ecological challenges.

Early in her career, Ana worked in Cologne, as a teaching assistant and at the Media Lab, honing her skills in innovative design processes. By the time she joined With Company, Ana had cemented herself as a reshaper in design strategy, leading transformative projects that fuse organizational culture with people, beings and ecosystems. 

As a speaker and project lead, Ana now helps organizations align their strategies with long-term holistic goals. Her commitment to systemic change extends beyond design, embracing civic participation, gender equality, and intersectional strategies, all of which influence her unique approach to problem-solving.

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Join us
at With Company's office

R. Afonso Annes Penedo 1D,
1950-014 Lisboa

With a focus on a holistic and future-oriented approach, we work collaboratively and innovatively to develop business strategies, products, services, experiences, organizational cultures and brands. This approach ensures that each solution is unique, honest, and considers all impacts and connections between communities, citizens, and businesses.

At With Company, we believe in the power of design to transform the world into a better and more cooperative ecosystem for everyone, every day.

Some cultures we've been working with:
  • INCM logo

Towards a more systemic, interconnected, and organic worldview, we shape conscious organizations capable of feeling, thinking, and acting.

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For founders, team leaders, managers and decision makers willing to positively impact their companies by looking at branding and organizational culture not as separated departments or silos, but more as a spectrum of action.

Consciously shaping their long lasting impact.

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In Company

If you want to do this programme in company, reach out to us.