A transdisciplinary commitment. A reflective and transformative
experience.
Join us for this immersive 2-day program and
delve into the intersections of Branding and Organizational Culture in shaping conscious
organizations for long-lasting impact. A journey tailored for those who drive Brands and
Cultures, committed to the collective transformation that aligns the business desires, the
peoples needs and the planet demands. An exploration through the paths and roles of these
two
critical disciplines in understanding current and future realities, aligning visions with
actions, and embracing co-creation, inclusivity, and empathy to craft meaningful change.
Main take-aways:
Adopt a Systemic Perspective to Branding and Organizational
Culture
Collaborate Across Disciplines engaging in rich exchanges with
experts from both fields
Unleash Radical Imagination to tap into bold visions towards an
impactful future
Lay the foundations for Authentic Narratives that resonate both
within and outside your organization
Join us, and start consciously encouraging positive transformation
in your organization.
What to expect from this program
Learn more about the “Shaping Conscious
Organizations” proprietary model, and move beyond the post-purpose era to lead your organization
into an era of consciousness.
Dive into the dynamics of a fictional company,
drawing parallels to your own organization, uncovering insights, and discovering new approaches
to elevate your practices and strategies.
Collaborate smoothly through facilitated
discussions and peer-learning activities to gain fresh perspectives and innovative ideas from
diverse backgrounds and organizations.
Immerse yourself in deep engagement, real-time
feedback, and the cultivation of meaningful relationships (with both human and more-than-human
beings) within a thoughtfully curated setting at With Company’s headquarters.
Day 1
Systems Thinking & Ecosystem Mapping
Get an introduction to systems thinking to learn how to map and
taking into account non-traditional actors into the organizational ecosystem,
going beyond consumers or leaders, and taking not only society, but also the
planet into consideration.
Realize the importance of collective participation and transdisciplinarity in
shaping an organization’s belief system, role-playing with Branding and Culture
departments to assess consistency and coherence across internal and external
spheres.
Main Outcomes:
Learn systems thinking and integrate society and the planet into your
organizational model;
Assess coherence and consistency across internal and external branding
and culture through diverse exercises.
Day 2
Radical Innovation & Organizational Design
Explore disruptive, forward-thinking strategies through radical
imagination, pushing past current trends, and encouraging provocative and
innovative approaches. Brainstorm and prototype new organizational models that
emphasize harmony between branding and culture, envisioning a future where they
collectively shape organizations.
Move beyond standard notions of EVP and employer branding, flourishing an
organization that knows its unique value, and tells a consistent story
regardless to the listener.
Leverage AI tools to ensure organizational coherence by assessing whether the
intended culture and branding guidelines are accurately reflected in the final
outputs.
Main Outcomes:
Develop disruptive strategies and prototype future-ready organizational
models;
Leverage AI to ensure alignment between culture and branding for
consistent storytelling.
Up to 24 participants
2 intensive days: 7 - 8 November 2024
Pairing people from Branding and Organizational Culture departments
Coffee-breaks and lunch as an integrated experience
People from different companies and backgrounds;
Talks, group exercises, discussions, rituals, materials and contents.
Shaping a conscious organization
As the future unfolds, organizations seem to be
less busy with “going bigger”, and more with “going better”. The rise of a new paradigm
urges businesses to go beyond profit, growth, or consumer-centricity, and take not only the
people, but also the planet into consideration. As expectations for transparency are on the
rise, we need to establish a method to increase awareness and responsiveness, helping
organizations better understand the systems they operate in and the complex emotions,
beliefs, and behaviors that shape their actions and interactions.
Facilitators
To learn more about our approach and methodology in each branding, rebranding
or cultural transformation project, as well as help you navigate the different challenges
we’ve prepared for you during this course, you’ll have the experience and group facilitation
of our Branding and Organizational Culture unit co-leads, Leonor and Rita.
With a degree in Communication Design at Porto Fine Arts Faculty and a
specialization in Branding and Corporate Identity at Barcelona's Elisava.
Leonor began her professional career at Interbrand Madrid and co-founded in
2015 the Portuguese urban farming start-up Noocity, creating and managing
its brand for seven years.
With both strategic/conceptual and operational/hands-on experience (including
getting her nails stuffed with soil!), Leonor is deeply committed to
balancing informed creativity, a sharp eye for design, storytelling, and a
profound sense of ecological awareness.
Currently co-leading With Company’s Branding and Organizational Culture Unit,
she has honed her skills by taking part in the 1st Cohort of the
Sustainability as the World Needs Foundational Training Series and joining
the short course Changing the Frame at Schumacher College in the UK.
After earning her degree in Psychology and completing a PhD in Experimental
Psychology and Cognitive Sciences, Rita knew it was time to take her passion
beyond the lab and into the real world.
In 2013, she joined Thinking Big, a training company specializing in Positive
Psychology, where she immersed herself in research. By 2015, she took on a
new challenge as HR manager at Inditex Portugal, leading over 20 teams
nationwide for nearly four years.
Since 2019, Rita has been with With Company, focusing on culture
transformation programs. As the co-lead of the Branding and Organizational
Culture unit, she now shapes the strategy and methodologies that redefine
company cultures. Driven by the belief that everyone deserves to work in an
environment that fosters ecological awareness, systemic impact, and a deep
sense of communal belonging, Rita is dedicated to creating workplaces where
these principles are at the core.
With more than 20 years of experience as a Strategist & copywriter with a
focus on purpose branding and positive impact. Daniela is obsessed with
research, facts, and too many seemingly unrelated things.
Graduated in Marketing and Advertising Design from Escola Superior de
Comunicação Social in Lisbon and never stopped learning since Daniela has
taken various courses and workshops in fields that she is passionate about:
Cultural Communication; Human-Centered Design; and Social Enterprises. She
is also part of the TrendWatching and Business of Purpose communities.
As a realistic utopian (hello, Rutger Bregman), she believes that purposeful
businesses are the future and that the most relevant brands out there are
already embracing that direction.
With a focus on a holistic and future-oriented approach, we work collaboratively and
innovatively to develop business strategies, products, services, experiences, organizational
cultures and brands. This approach ensures that each solution is unique, honest, and
considers all impacts and connections between communities, citizens, and businesses.
At With Company, we believe in the power of design to transform the world into a better and
more cooperative ecosystem for everyone, every day.
Some cultures we've been working with:
Towards a more systemic, interconnected, and organic worldview, we
shape conscious organizations capable of feeling, thinking, and acting.
Get tickets
For founders, team leaders, managers and decision makers willing to
positively impact their companies by looking at branding and organizational culture not
as separated departments or silos, but more as a spectrum of action.
Consciously shaping their long lasting impact.
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