Culture
by Design

Juliana holds an undergraduate degree in Advertising and a graduate degree in Team Management and Leadership, both from PUCRS.

Juliana worked for more than 10 years in advertising agencies until she decided to leave her comfort zone and dive into the world of technology and agile methodologies.

At ThoughtWorks Brazil, she served as a Recruitment Leader and is currently the Manager of ThoughtWorks University Brazil - a program aimed at training software consultants in their first professional experience in technology. In addition, she co-leads initiatives with a focus on racial diversity such as Enegrecer a Tecnologia.

Mariana Gutheil is the Co-founder of NoOne, a human-centered innovation and design consultancy in Brazil. She is extremely curious and sees a connection in the most disparate things. After working in communication innovation for over a decade, Mariana changed her path and specialized in Design Thinking at D-School in Berlin. That triggered a deep interest in understanding the power and amplitude of user experience design, and also ontological design: everything that we design is designing us back.

In her current work as an innovation consultant, she helps organizations to reinvent themselves, their products and services and has done it successfully with companies such as Coca-Cola, Natura, Sicredi, Renner, Nike, Tactile, Globo. She has come to understand Culture Design as the B side of innovation processes which starts with us humans first.

João discovered his passion and curiosity for words, early on in his life, having dedicated some time of his childhood reading the Luso-Brazilian Encyclopedia. He was a semi-professional volleyball athlete for 15 years.

He graduated in Applied Psychology and, since then, develops his private practice as a licensed psychologist. He always kept close to psychoanalysis, having been a candidate of the Portuguese Psychoanalytical Society.

He lived and learned in the people department at SONAE for a year and a half. Afterward, he moved to focus on creating learning experiences at Escola Europeia de Coaching as Pedagogical Director and, later, Managing Partner.

He’s an experienced facilitator and coach, leading him to work deep in the corporate world but also in the academic sector, having been invited to participate both in national and international projects with Ph.D. candidates and supervisors, and university teachers.

Nowadays he's a partner and the Co-CEO of Way Beyond, a learning experience design studio, with strategy and innovation as his areas of responsibility.

An avid reader and amateur essay and chronicle writer, he sees conversation as the basis and the result of all our work as human beings.

After finishing my Psychology degree and a PhD in Experimental Psychology and Cognitive Sciences, I thought it was time to get out of the lab and into the world.

Joined Thinking Big, a training company on Positive Psychology, as a researcher in 2013. In 2015 started as a HR manager in Inditex Portugal, where I had the opportunity to manage more than 20 teams from all over the country for almost 4 years.

Currently, I’m excited to be part of With Company, working on culture transformation programs and projects. Because I truly believe that everyone should be able to work in a positive and constructive environment that empowers you and makes you flourish.