Conscious
by Design

With a degree in Communication Design at Porto Fine Arts Faculty and a specialization in Branding and Corporate Identity at Barcelona's Elisava. Leonor began her professional career at Interbrand Madrid and co-founded in 2015 the Portuguese urban farming start-up Noocity, creating and managing its brand for seven years. 

With both strategic/conceptual and operational/hands-on experience (including getting her nails stuffed with soil!), Leonor is deeply committed to balancing informed creativity, a sharp eye for design, storytelling, and a profound sense of ecological awareness.

Currently co-leading With Company’s Branding and Organizational Culture Unit, she has honed her skills by taking part in the 1st Cohort of the Sustainability as the World Needs Foundational Training Series and joining the short course Changing the Frame at Schumacher College in the UK.

After earning her degree in Psychology and completing a PhD in Experimental Psychology and Cognitive Sciences, Rita knew it was time to take her passion beyond the lab and into the real world.

In 2013, she joined Thinking Big, a training company specializing in Positive Psychology, where she immersed herself in research. By 2015, she took on a new challenge as HR manager at Inditex Portugal, leading over 20 teams nationwide for nearly four years. 

Since 2019, Rita has been with With Company, focusing on culture transformation programs. As the co-lead of the Branding and Organizational Culture unit, she now shapes the strategy and methodologies that redefine company cultures. Driven by the belief that everyone deserves to work in an environment that fosters ecological awareness, systemic impact, and a deep sense of communal belonging, Rita is dedicated to creating workplaces where these principles are at the core.

With more than 20 years of experience as a Strategist & copywriter with a focus on purpose branding and positive impact. Daniela is obsessed with research, facts, and too many seemingly unrelated things.

Graduated in Marketing and Advertising Design from Escola Superior de Comunicação Social in Lisbon and never stopped learning since Daniela has taken various courses and workshops in fields that she is passionate about: Cultural Communication; Human-Centered Design; and Social Enterprises. She is also part of the TrendWatching and Business of Purpose communities.

As a realistic utopian (hello, Rutger Bregman), she believes that purposeful businesses are the future and that the most relevant brands out there are already embracing that direction.

Rui Quinta began his journey with a degree in Communication Design from IADE. From an early stage, Rui recognized the power of combining creativity with strategic thinking to solve complex challenges and improve organizational futures.

In the formative years of his career, Rui co-founded ventures like Peixaria Centenária, a pioneering fish shop, and Toyno, a space experience design studio. His diverse roles have spanned creative direction, brand development and strategic partnerships.

Currently, as Co-Founder and Executive Creative Director at With Company, Rui leads initiatives focusing on human-centered design, systemic innovation, and transformative solutions to help growing conscious organizations for lasting impact. He is also deeply involved in academic roles, lecturing at institutions such as ISEG, Porto Business School, and the Faculty of Fine Arts in Lisbon.

Rui’s passion for fostering creative solutions through design, combined with his experience in strategic consulting, positions him as a leading figure and an inspiration for organizations and future generations.

Henrique Nascimento began his career with a passion for systemic design and future studies, quickly establishing himself as a thought leader in driving ambitious innovation. After earning his MA Cum Laude from Design Academy Eindhoven, Henrique’s early work focused on evolving design thinking to integrate human and machine intelligence.

As co-founder of Transformative Times and Design Lead at With Company, Henrique has led pioneering initiatives for global brands like BMW, Siemens, and the United Nations Development Program. His career has taken him across Amsterdam, Berlin, and Lisbon, where he has shaped innovation projects that push the boundaries of sustainability and technology.

Today, as a systemic designer, lecturer and innovation expert, Henrique shares his expertise in systemic and transformative design at institutions like Porto Business School and ESAD. Henrique’s dedication to reshaping systems for the better drives his work in helping organizations and individuals build more future-proof solutions.

Ana Oliveira began her studies with a degree in Design from Aveiro University and furthered her expertise with a Master’s at Köln International School of Design. Her passion for environmental sustainability was ignited at Glasgow School of Art’s Winter School, where she delved into speculative prototyping to address future ecological challenges.

Early in her career, Ana worked in Cologne, as a teaching assistant and at the Media Lab, honing her skills in innovative design processes. By the time she joined With Company, Ana had cemented herself as a reshaper in design strategy, leading transformative projects that fuse organizational culture with people, beings and ecosystems. 

As a speaker and project lead, Ana now helps organizations align their strategies with long-term holistic goals. Her commitment to systemic change extends beyond design, embracing civic participation, gender equality, and intersectional strategies, all of which influence her unique approach to problem-solving.